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Urban Outfitters has announced the launch of a new subscription rental service for clothing in the US.
Titled “Nuuly”, the monthly womenswear rental service is set to launch this summer.
According to the retailer, shoppers who sign up to become subscribers will receive a box containing six items of clothing every month.
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From
15p
€0.18
$0.18
USD 0.27
a day, more exclusives, analysis and extras.
Each box will cost $88 (£69), despite being valued at approximately $800 £632).
Every month, Nuuly subscribers will able to choose what items of clothing they are sent in their boxes.
They can then swap the clothing with new styles the following month, or choose to purchase certain items if they wish.
Richard Hayne, CEO and chairman of Urban Outfitters Inc., says the company’s ethos since its conception has been to give customers “the creative, compelling shopping experience they desire”.
“Nuuly is the next step in that mission, and with it, we set out to be the subscription fashion leader by offering an unmatched curation of aspirational brands, coupled with extraordinary value,” Hayne states.
When Nuuly is launched in the summer, it will stock more than 1,000 styles.
The company plans to offer subscribers an additional 100 new styles every week, in sizes ranging from 00 to 26 (0 to 30 in UK sizes).
The range will also include petite and plus-size clothing.
1/20
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This summer, the one trend that looks set to flood our Instagram feeds is the humble basket bag. If it’s missing from your carryall collection we suggest investing in this wicker option from Topshop which will have you picnic-ready in no time
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A subtle way to embrace this season’s trend for desert neutrals, this silky top will look great worn with everything from black tailored trousers at work to cream wide-leg jeans at the weekend
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The one-shoulder top is the latest Eighties trend to re-emerge on our sartorial radar. This floral option features long puff sleeves, a pleated front and an invisible side zip fastening
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As we transition from spring to summer, a jumpsuit promises to become one of the most worn items in your wardrobe. This one features a short sleeve, long flow legs and a seasonal sunflower print
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If you’re happy with what’s in your wardrobe then consider investing in accessories that will stand the test of time. This mini signet ring is inspired by seaside memoirs and features brass and sterling silver plating with hammered finishes
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Bias cut skirts aren’t going anywhere this summer and we’re loving this bright yellow option from Whistles. Featuring a subtle python print, it also taps into the ongoing animal trend
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If wearing a mini skirt feels too much as the weather warms up, try a pair of easy-breezy shorts instead. Coordinate with an oversized shirt and white trainers for a laid-back sunny day look. Also available in white, navy, pale blue, stone and rust
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A dress that you can wear again and again, especially during wedding season, this floral number is designed with a plunge neckline and tiered skirt
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This braided handbag is the perfect size for impromptu day drinks with friends or days at the beach and promises to pair nicely with most things you already own
13/20
Who says they don’t make them like they used to? A pair of classic white trainers are an absolute must for summer and you can’t go wrong with a pair of Converse
14/20
If you have to adhere to a strict office dress code then you might as well do it in style. This pair of cropped black trousers feature a high waist with front pleats and back pockets. Wear yours with a tucked-in blouse and colourful block heels
15/20
Shopping for swimwear in May might seem a little pre-emptive but if you want to get the good stuff, now’s the time to do it. A contemporary piece in a solid colour, this swimsuit is made from a smooth, stretchy material with a full lining. This green option is cut with a flattering scooped open back and wide square neck
16/20
A great addition to any work wardrobe, this beige dress sits at a flattering midi-length and comes with a wide waist belt
17/20
Forget dad trainers, this season is all about dad sandals. Complete with chunky soles, these sandals are made from smooth leather with a comfortable leather sole and fasten easily
18/20
Add a splash of colour to your look with this silky scarf that can be worn round your neck or tied to handbags
19/20
A really simple way to elevate an everyday outfit, an oversized cream blazer like this one will work with casual weekend garb or evening dresses
20/20
A strong and sturdy pair of sunglasses that will see you through the entire summer, this set are made from transparent brown acetate while the lenses feature anti-scratch coating and full UV protection
1/20
A summer-ready dress that’s guaranteed to make you stand out from the crowd, this silky satin number features two different graphic prints in a rainbow of colours. Accessorise with a red lip and simple sandals
2/20
This summer, the one trend that looks set to flood our Instagram feeds is the humble basket bag. If it’s missing from your carryall collection we suggest investing in this wicker option from Topshop which will have you picnic-ready in no time
3/20
Shell-inspired accessories are already dominating our social feeds so make sure you stay on trend with this pair of delicate drop earrings
4/20
A subtle way to embrace this season’s trend for desert neutrals, this silky top will look great worn with everything from black tailored trousers at work to cream wide-leg jeans at the weekend
5/20
The one-shoulder top is the latest Eighties trend to re-emerge on our sartorial radar. This floral option features long puff sleeves, a pleated front and an invisible side zip fastening
6/20
As we transition from spring to summer, a jumpsuit promises to become one of the most worn items in your wardrobe. This one features a short sleeve, long flow legs and a seasonal sunflower print
7/20
If you’re happy with what’s in your wardrobe then consider investing in accessories that will stand the test of time. This mini signet ring is inspired by seaside memoirs and features brass and sterling silver plating with hammered finishes
8/20
Bias cut skirts aren’t going anywhere this summer and we’re loving this bright yellow option from Whistles. Featuring a subtle python print, it also taps into the ongoing animal trend
9/20
These jeans are not only the perfect colour, but they’re also a great shape. Designed with a wide leg and a high waist, they look great with everything from slogan T-shirts to silky camisole tops
10/20
If wearing a mini skirt feels too much as the weather warms up, try a pair of easy-breezy shorts instead. Coordinate with an oversized shirt and white trainers for a laid-back sunny day look. Also available in white, navy, pale blue, stone and rust
11/20
A dress that you can wear again and again, especially during wedding season, this floral number is designed with a plunge neckline and tiered skirt
12/20
This braided handbag is the perfect size for impromptu day drinks with friends or days at the beach and promises to pair nicely with most things you already own
13/20
Who says they don’t make them like they used to? A pair of classic white trainers are an absolute must for summer and you can’t go wrong with a pair of Converse
14/20
If you have to adhere to a strict office dress code then you might as well do it in style. This pair of cropped black trousers feature a high waist with front pleats and back pockets. Wear yours with a tucked-in blouse and colourful block heels
15/20
Shopping for swimwear in May might seem a little pre-emptive but if you want to get the good stuff, now’s the time to do it. A contemporary piece in a solid colour, this swimsuit is made from a smooth, stretchy material with a full lining. This green option is cut with a flattering scooped open back and wide square neck
16/20
A great addition to any work wardrobe, this beige dress sits at a flattering midi-length and comes with a wide waist belt
17/20
Forget dad trainers, this season is all about dad sandals. Complete with chunky soles, these sandals are made from smooth leather with a comfortable leather sole and fasten easily
18/20
Add a splash of colour to your look with this silky scarf that can be worn round your neck or tied to handbags
19/20
A really simple way to elevate an everyday outfit, an oversized cream blazer like this one will work with casual weekend garb or evening dresses
20/20
A strong and sturdy pair of sunglasses that will see you through the entire summer, this set are made from transparent brown acetate while the lenses feature anti-scratch coating and full UV protection
Shoppers can sign up to join the Nuuly waiting list by visiting nuuly.com.
Earlier this year, it was reported that retailers may start blacklisting “serial returners” – shoppers who frequently buy clothes in bulk, wear them and then return several items.
According to research conducted by resource planning platform Brightpearl, which questioned more than 200 retailers across the UK about the issue, more than a third of shops saw an increase in serial returns in 2018.
Urban Outfitters has not confirmed whether a subscription service will be launched in the UK.
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