The Top Beauty Trends from London Fashion Week


In a dramatic breakaway from the understated trends it has set over recent years, London Fashion Week’s Spring 2020 runways graced us with vivid and striking beauty looks, with glittery eyes, graphic lines and neon hues a-plenty.

The Top Beauty Trends from London Fashion Week

Elements of 70s and 90s nostalgia were a huge element of the season as retro hair styles were coupled with an emphasis on boldness and colour. LFW has left us looking forward to a season of beauty trends with an emphasis on fun, boldness and self-expression.

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Euphoria Eyes

It’s the trend that had its genesis at New York Fashion Week and is widely attributed to the recent popularity of the HBO series Euphoria; think neon tones and holographic glitter, with eyeshadow blended all the way out to the temples. Expressive, bold and playful, elements of this style weaved their way through many of the London Fashion Week shows. They were notably present at House of Holland’s ‘Dance the Pain Away’ show, where the glitter-drenched looks came in lime-green and violet hues.

Sideswept Hair

From Marques’ Almeida to Michael Kors, nobody could get enough of the deep side part this season, with curtain-like tresses styled to hang over the side of the face. The resurgence of the side part cemented this season’s homage to the 90s, and came in various forms, from long, swinging looks to brow-scraping bobs.

Statement Nails

Wave goodbye to the classic nude – the dawn of glamazon nails is upon us. Halpern featured long, translucent talons, whilst the nail art at Rouland Mouret included retro stripes and swirls. In true Julien Macdonald style, the fashion house’s runway showcased holographic claws complete with Swarovski detailing and dangling chains. This sent a clear message about what we should expect when it comes to new nail trends: forget minimalism; more is more!

Graphic Liner

Makeup artist Pat McGrath, who is no stranger to creating show-stopping beauty trends, created this look for Victoria Beckham’s show by using products from Beckham’s newly-released line to trace the eye shape across the lid, stopping just short of the corner crease. Paired with a dewy, bare complexion and using shades of burgundy and royal blue, Beckham and McGrath have undoubtedly created a new classic with this look.


If Kylie Jenner’s new signature look wasn’t enough to convince you that the plait is no longer just for school girls, take it from the runways of London Fashion Week. French braids swung across the shoulders of models at the Bora Aksu show, whilst hairstylist Anthony Turner gave the humble plait a sleek twist at the Erdem show, incorporating a strong mid-part and finishing it off with a black bow. Mark Fast also incorporated the plait on the runway, with long braids dangling from sky-high ponytails. 


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